“Simone Rocha Is H&M’s Prettiest Collaboration To Date – And It’s For All The Family.” 英國版《VOGUE》時裝編輯Alice Newbold是這樣形容此萬眾期待的聯乘系列，某程度上我同意。自從2004年與Karl Lagerfeld搭上，十多年來H&M年復年與不同設計師合作，成功掀起多次搶購潮。然而年年發功不等於次次有noise，等咗幾季，終於再有令人嘩一聲嘅別注企劃出現﹗
筆者向來欣賞Simone Rocha，本身印象分好高，聽聞品牌將與H&M合作時又怕希望愈大失望愈大。幸而真身不負所望，絕非交行貨，令人有件件都想買嘅衝動。支持的理由實在太多，累積十年設計功力，這個別注系列彷彿是Simone Rocha時裝史的縮影，曾經錯過了今回非買不可；而Rocha 的著名女裝更是首次以男裝及童裝的形式呈現，造福全家！如果你認為以往Simone Rocha的自家出品好睇唔好著，應該會好欣賞呢個可穿性較高嘅系列。還有，一如以往，聯乘系列的售價比品牌自家出品平易近人得多，呢一點喺經濟不景嘅時候似乎特別吸引。最後，還有感情分﹗唔知大家記唔記得， Simone Rocha 父親 John Rocha 不只是位著名設計師，也是香港人，香港人撐香港人好應該啫﹗
＊Simone Rocha x H&M聯乘系列，包括男裝、女裝及童裝，將於2021年3月11日於銅鑼灣Fashion Walk H&M旗艦店及hm.com公開發售。
Pearl-embellished headband $449
Pearl-embellished shirt (menswear) $699
Tartan checked blazer (menswear) $899
Tartan checked pants (menswear) $499
Black floral socks $99.9
Pearl-embellished leather shoes $1,990
Red ribbon hair clip $279 (set of 3)
Crystal-embellished tulle one-piece $1,190
Pearl-embellished shirt (menswear) $699
Tartan checked pants (menswear) $499
Black platform sandals $1,490
Black beaded handbag $499
十年傑作的影子……
自從 2010 年在倫敦時裝周初登台，Simone Rocha在過去十年橫掃了時尚世界。 我是個很實際的人，即使欣賞Simone Rocha式美學，不得不認同很多靚到癲的設計都只適宜出現在舞台上。幸而是次合作中也作出不少調整，推出以經典設計為藍本的簡約版本，既保留Simone Rocha美學的精髓，同時增添可穿性。
延續黑、白、粉紅、薄纱、蝴蝶結、泡泡袖、仿水晶和珍珠等標誌性元素，整個聯乘系列呈現出過去十年傑作的影子，如胸口綴以仿水晶閃片細節的肉色薄紗長裙，就是取材自Simone Rocha 2019年秋冬系列的設計。溫馨提示，除了將經典重現的服裝系列，配飾及鞋袋也非常吸引，用「買嚟送俾人都抵」嚟形容都唔誇張！
Red ribbon hair clip $279 (set of 3)
Pink ribbon hair clip $179 (set of 2)
Photo printed tee $279
Black tulle top with ribbons $449
Tartan checked pants (menswear) $499
Black floral socks $99.9
Pearl-embellished leather shoes $1,990
Red crystal earrings $279 (set of 2)
“I hope that the items in this collection will be worn and treasured for years to come. They were all informed by ideas and inspirations that have shaped me and my brand over the last 10 years, and I am so excited to see them worn out-and-about and interpreted and styled in new ways.”
Simone Rocha
White crystal hair clip $279 (set of 2)
Pink ribbon hair clip $179 (set of 2)
Beige puff sleeve trench coat $1,490
Pink ruffled tulle blouse 499
Photo printed tee $279
Tartan checked pants (menswear) $499
Black floral socks $99.9
Pearl-embellished leather shoes $1,990
White crystal hair clip $279 (set of 2)
White crystal earrings $329 (set of 2)
Pink ruffled tulle blouse 499
Photo printed tee $279
White puff skirt $1,790
Black floral socks $99.9
Black platform sandals $1,490
White crystal hair clip $279 (set of 2)
White crystal earrings $329 (set of 2)
Red crystal hair clip $279 (set of 2)
Photo printed tee $279
Pearl-embellished checked one-piece $1,290
Black cardigan (menswear) $699
Black ribbon patched long socks $279
Black platform sandals $1,490
1st Mens Collection！
1st Kids Collection！
＊Simone Rocha x H&M聯乘系列，包括男裝、女裝及童裝，將於2021年3月11日於銅鑼灣Fashion Walk H&M旗艦店及hm.com公開發售。